KARINE DORIGO IMMO
The zero-defect real estate agent!
How can you stand out in a real estate prospecting process where competition is fierce, and the means of communication are limited?
Solution: reinforce/exploit/reinforce “the real thing”, authenticity and look for a simple, easily memorized signal to encourage mnemonic recognition.
In this case, the name DORIGO was the starting point for the branding concept, simple rhymes to create an effective advertising hook: Karine DorigO, the real estate agent, zerO defAUT. The rest follows naturally, Karine DORIGO becomes the “wonder woman” of real estate and all that can be imagined of it: strong, fast, agile, clever…
A graphic strategy based on a naming approach because sound and image only work together.